Businesses have come a long way from local ads to sophisticated online marketing and using their Web presence to funnel in customers. SEO has been one of the main tools...
Search Engine Optimization has gained tremendous popularity in the past decade, as businesses all over the world are competing on the global platform to increase their visibility and boost their revenues. If you have a business website, you know exactly how tough it is to have your website highlighted in the SERP (search engine ranking page). However, not all forms of SEO benefits your online visibility, and some under the table techniques may even compel the search engines to penalize your website. To keep your website up on the SERP and increase organic traffic, you must adhere to ethical SEO practices that get you the visibility you need with all the right methods and techniques.
Unique Quality Content
Content marketing is an essential part of SEO and generating organic traffic comprised of targeted audience can only be achieved with compelling and useful content. The content you provide to your views should not only be worth their attention, but also must fulfill your SEO purpose. You may be an incredible writer and can write compelling content, however, without the right keywords and the density, your precious piece of content will remain unnoticed by the search engines.
A professional SEO analyst can help you generate unique content and ensure that you are not performing keyword stuff, which is considered as an unethical SEO practice. Even if you plan to write the content yourself, you need professional help in understanding the keywords that need to be included in the content to make it SEO friendly.
High Authority Link Building
Search engines will rank your website on a higher level when web page links from your website will be noticed on high authority blogs and websites. Among the most ethical SEO practices is to ensure that the backlinks of your website not only appear on quality websites, but you do not exploit the link building strategy by spreading your web page links all over the internet. This will not only result in a penalty from the search engines, but reduce your ranking in the SERP.
Link building can be tricky since your ranking can be damaged even if you do not perform it yourself, and your link appears on another website which is regarded as spammy or low authority by the search engines. A professional SEO expert can handle all the link building process, removal of links from low authority websites and broken link cleanup which could take you hours.
SEO Friendly Structure
One of the primary ethical SEO practices is to implement SEO-friendly methods in the fundamental development and design of the website. As the algorithms used by search engines evolve every year tremendously, it is important to catch up and create a website that has an SEO rich foundation. Factors such as a Sitemap, well-structured URLs, relevant Meta Tags, Social media integration and many others are viewed by the search engines, so you must make them as SEO friendly as possible.
Unless you hire a website developer and a web designer who are SEO experts as well, you need an SEO analyst to work with them from the beginning of the website development to ensure that your website is fundamentally SEO friendly.